Tuesday, July 7, 2009

'Rosalinda' pilot is a "ratings flop"

The one-hour pilot episode of Rosalinda on GMA Network last Monday, July 6, was a "ratings flop".

The pilot, which was so boring with mostly senior supporting (uninteresting) actors were shown (Glydel Mercado, Ariel Rivera, Carlos Morales and Sheryl Cruz), scooped a rating of less than 30% in both Mega Manila and Nationwide.

According to the figures released by AGB Nielsen Media Research for July 6, Rosalinda registered only a 26.3% rating in Mega Manila, despite having occupied a one-hour timeslot and pitted against two rival shows on ABS-CBN Channel 2, Only You and Tayong Dalawa, which were all winners in the ratings game.

SiS 8.6% vs. Ruffa and Ai 6.1%
Lalola 10.2% vs. Pilipinas, GKNB? 10.5%
Eat Bulaga! 24.6% vs. Wowowee 14.2%
Daisy Siete: Kambalilong 17% Ngayon at Kailanman 18.5% vs. Kambal sa Uma 13.5%
Kung Aagawin Mo ang Lahat sa Akin 20% vs. Precious Hearts Romances Presents: Bud Brothers 11.4%;
Hole in the Wall 14.2% vs. Love or Bread 10.6%
All My Life 23.5% vs. Boys Over Flowers 21.9%
24 Oras 32.3% vs.TV Patrol World 23.4%
Zorro 31.1% vs. May Bukas Pa 29.4%
Rosalinda 26.3% vs. Only You 27.5% Tayong Dalawa 31.7%
Adik sa ‘Yo 23% vs. The Wedding 20.7%
Cruel Love 16.1% vs. SNN Showbiz News Ngayon 13.6%
Ripley’s Believe It or Not 8%

***

Rosalinda's pilot rating is actually GMA's 4th highest pilot rating for a primetime series this 2009, but it is also its 4th lowest for the year:

1. Totoy Bato 36.7% (premired February 23, 2009)
2. Zorro 35.8% March 23, 2009
3. Ang Babaeng Hinugot Sa Aking Tadyang 32.9% February 02, 2009
4. Rosalinda 26.3% July 6, 2009
5. All About Eve 26.1% March 9, 2009
6. Adik Sa 'Yo 25.4% June 8, 2009
7. All My Life 23.6% June 29, 2009

And also compared with other GMA's shows which were adapted from foreign telenovelas, it's the 2nd lowest ever:

1. Marimar 36.6% (premiered last August 13, 2007)
2. Zorro 35.8% March 23, 2009
3. La Lola 35.8% October 13, 2008
4. Ako Si Kim Samsoon 33.8% June 30, 2008
5. Rosalinda 26.3% July 6, 2009
6. All About Eve 26.1% March 9, 2009

And the worst of all, Rosalinda's 1st episode rating was one of GMA's lowest in the last 5 years (ranked 32nd).

PILOT RATINGS OF GMA 7 PRIMETIME TV SERIES
for the last 5 years
Based on AGB Nielsen's Mega Manila ratings
(July 6, 2004 to July 6, 2009)
An Exclusive Compilation

1. Darna - pilot rating of 47.1% last April 11, 2005
2. Encantadia 45.9% May 2, 2005
3. Dyesebel 44.9% April 28, 2008
4. Kamandag 42.7% November 19, 2007
5. Asian Treasures 41.8% January 15, 2007
6. Codename: Asero 40.1% July 14, 2008
7. Luna Mystika 38.9% November 17, 2008
8. Etheria 38.5% December 12, 2005
9. Lupin 37.8% April 9, 2007
10. Captain Barbell 37.5% May 29, 2006
11. Totoy Bato 36.7% February 23, 2009
12.5 Joaquin Bordado 36.6 February 11, 2008
12.5 Marimar 36.6% August 13, 2007
14. Sugo 36.5% July 04, 2005
15. Super Twins 35.9% February 12, 2007
16.5 Zorro 35.8% March 23, 2009
16.5 La Lola 35.8% October 13, 2008
18. I Luv NY 35.4% May 15, 2006
19. Zaido: Pulis Pangkalawakan 34.6% September 24, 2007
20. Gagambino 34.5% October 20, 2008
21. Bakekang 34.4% September 11, 2006
22. Encantadia: Pag-ibig Hanggang Wakas 34.1% February 20, 2006
23. Majika 34.0% March 20, 2006
24. Ako Si Kim Samsoon 33.8% June 30, 2008
25.5 Mulawin 33.0% August 2, 2004
25.5 Forever in my Heart 33.0% September 24, 2004
27. Ang Babaeng Hinugot Sa Aking Tadyang 32.9% February 02, 2009
28.5 La Vendetta 28.7 October 29, 2007
28.5 Mga Mata ni Anghelita 28.7% July 2, 2007
30. Babangon Ako't Dudurugin Kita 28.0% March 24, 2008
31. Impostora 27.5% June 4, 2007
32. Rosalinda 26.3% July 6, 2009
33. All About Eve 26.1% March 9, 2009
34. Atlantika 25.5% October 3, 2006
35. Adik Sa 'Yo 25.4% June 8, 2009
36. All My Life 23.6% June 29, 2009

As you can see, Darna with Angel Locsin in the title role holds the highest pilot rating by a Kapuso primetime series in the past 5 years.

And for 2009 alone, GMA had four lowest-rating pilots ever: Rosalinda (32nd), All About Eve (33rd), Adik Sa 'Yo (35th) and All My Life (36th).

On a brighter side, the 26.3% ratings made by Rosalinda last Monday is still good considering that it is the first ever show of Carla Abellana, who plays Rosalinda.

***

On TNS National TV Ratings for July 6, Rosalinda garnered 23.1%, still lower than the rival programs shown on the same timeslot.

Umagang Kay Ganda 6.8% vs. Unang Hirit 5.1%
Varga 7% Sheng Beng Kids 6.6% vs. Pokemon Master Quest 5.8%
Naruto 6.2% vs. Jackie Chan Adventures 6.5% Buzzer Beater 9.2%
Mr. Bean Live 6.2% vs. One Piece 9.5%
Ruffa & Ai 7.5% vs. SiS 6.3%
Pilipinas, GKNB? 12.4% vs. Lalola 7.4%
Wowowee 25% vs. Eat Bulaga! 16.8% Daisy Siete: Kambalilong 14%
Kambal Sa Uma 25.5% vs. Ngayon at Kailanman 14.5%
Precious Hearts Romances Presents: Bud Brothers 20.1% Maria de Jesus: Anghel ng Lansangan 17.3% vs. Kung Aagawin Mo Ang Lahat Sa Akin 14.6%
Mr. Bean 16.4% Naruto Shipuuden 15.3% vs. Chil Princesses 9%
Love or Bread 15.8% vs. Hole In The Wall 11.4%
Boys Over Flowers 28.4% vs. All My Life 16.2%
TV Patrol World 35.2% vs. 24 Oras 22.8%
May Bukas Pa 39.5% vs. Zorro 25.3%
Only You 34.7% Tayong Dalawa 33.5% vs. Rosalinda 23.1%
The Wedding 19.6% vs. Adik sa ‘Yo 20.5%
SNN Showbiz News Ngayon 12.6% vs. Cruel Love 15.1%
Bandila 7.2% vs. Ripley’s Believe It or Not 8.8%
Kalye: Mga Kwento ng Lansangan 3.9% vs. Saksi 5.1%
Games Uplate Live 1% vs. I-Witness 4.1%

***

This August, a newer version of Darna will premiere on TV. Will it fly higher than the 1st Darna? or will it at least bring back GMA 7's winning streak on primetime? We should look forward to it.

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