appearance in the hit fahion-serye as Mark Laurel, business partner of Gelai played by Bea Alonzo.
And from the way he was introduced in the show, it seems like Edward has a major role and is going to be Bea's love interest other than
Derek Ramsay.
Not new in showbiz, this American-raised Filipino hunk was last seen on TV in 2004 as Iza Calzado's love team partner on GMA 7's Love2Love: Sweet Exchange, which also starred Dingdong Dantes and Karylle.
Prior to that, Edward was a finalist in MTV VJ Search 2003 and among the Cosmo Centerfolds the same year. It was also during that year when he starred in Star Cinema's "Pinay Pie" topbilled by Ai-Ai delas Alas.
He also appeared in a shampoo commercial back then with Donita Rose.
Edward is also set to launch his own book entitled "Your Dream Body Come True" where he teaches the readers how to attain a dream body based on his personal experiences and findings.
In his book he said that a person with a good outer-shell appearance would have more chances of maintaining his/her spot in the unforgiving game of "showbiz".
And now he's back on the showbiz scence, probably having more confidence with better appearance and hopefully stayin' for good.
Check out his hot pictures:
Photos courtesy of Edward Mendez and Cosmo Magazine
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